This Memorial Day, May 26th, we’re not running a sale. We’re running a mission. 

Every dollar from every purchase that day goes directly to the Grunt Style Foundation.This year, we turn grief into grit—and raise hell for those still fighting.

100% OF PROFITS FROM SALES ON MAY 26th DIRECTLY SUPPORT A WAR CRY FOR CHANGE

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Gaslighting the Warfighter welcomes Dr. Larry Miller, a father, physician, and now a passionate advocate for systemic reform in veteran mental health care. His son, Mark Miller, a 53-year-old Navy veteran and former sniper, tragically died by suicide on April 7, 2025, in the parking lot of the Audie L. Murphy Memorial Veterans Hospital in San Antonio. Dr. Miller joins us to share his son's story w/ host Tim Jensen, together they discuss the systemic issues within the VA's mental health services, and advocate for meaningful change to prevent such tragedies in the future. #warcryforchange

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Unmasking Mental Health - Robert Whitaker is an investigative journalist; author of Anatomy of an Epidemic, Psychiatry Under the Influence and Mad in America; and is the president of the global non-profit webzine madinamerica.com. He recently provided the keynote presentation at the "Veterans Harm Reduction Summit: Exploring the Relationship Between Medications and Veteran Suicides" organized by the Grunt Style Foundation, and he continues to serve as one of the leading thought experts globally, questioning the current model of mental health care in the Western Hemisphere and the role of psychiatric medications in harm.
Prescribing Veteran an Epidemic - This is the single most important podcast we will ever produce, we're tackling the elephant in the room with host Tim Jensen who is joined by U.S. Air Force Veteran, Derek Blumke, co-founder of Student Veterans of America and Veteran Fellow of the Grunt Style Foundation. Addressing the Epidemic of Veteran Suicides: This episode highlights the risks of excessive prescription practices, and advocates for a transformative strategy to restore the well-being of our veteran community. This episode is a war cry for change that challenges the status quo and lights the path to a brighter future for our veterans.
IRREVERENT WARRIORS

Over 11,193 veterans and volunteers participated in IW hikes, mini-events, and alternative healing activities in 2024, adding to our 75,000 alumni. These gatherings helped struggling veterans rebuild their “emotional safety net” and reconnect with a supportive tribe.In 2024, IW mobilized over 200 volunteers in response to Hurricane Helene, delivering 10,000 pounds of critical supplies and distributing $1.8 million in Grunt Style clothing to affected communities. Local chapters also led efforts to clothe 100 homeless veterans and Afghan refugees.

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HEALING

Alternative Healing Modalities: Through Grunt Style Foundation scholarships, IW leaders attended South American indigenous ceremonies, Oglala Lakota sweat lodges, cold plunges, and meditation retreats, gaining exposure to holistic healing paths that have transformed veteran lives.

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ADVOCACY

Veteran suicide rates are twice as high as those of civilians. Meanwhile, veterans are prescribed psychiatric medications at three times the civilian rate—many of which carry FDA warnings about increased risk of suicidal thoughts and behaviors.

This crisis of overprescribing and unsafe mental health care is the veteran community’s worst-kept secret. The Grunt Style Foundation is confronting it head-on with The War Cry for Change: A Revolution to Reclaim Veteran Mental Health. This initiative empowers veterans, military families, and survivors to share their stories and advocate for safe, effective mental health treatments for all.

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